10 Weeks After Mobilegeddon: Has Your Website Survived?

by | Jun 26, 2015 | Web Design

Probably. But if you need to make changes to make your website mobile friendly, you should get on it soon.

If you’ve been hiding under a rock, or are a very busy small business owner, you might have missed it. On April 21, 2015 Google began making a significant change to its search algorithm which placed a premium on mobile-friendly websites.

What this means for your business is that if your website is not mobile-friendly, you may see a decline in your website traffic and deterioration in your search engine ranking.

While it has a catchy ring to it, Mobilegeddon is a little overblown term. It is however very important for your businesses online presence. As more and more people are using phones and tablets to access the web, content should be optimized for those devices.

What You Need To Consider

Here are a few things that suggest you need to make changes to your website:

Poor Readability – Text that is too small to read comfortably on your phone or other mobile device.

Difficult Navigation and Links – Your website’s navigation should be easy to use while on a mobile device. Also avoid links and buttons that are too close together. If you have meaty fingers (or even vegan fingers), you may not be able to easily click a link, or click the correct link.

Side to Side Scrolling – If your website requires zooming in and side-to-side scrolling, besides being annoying, it doesn’t make for a mobile friendly experience.

What If I Already Have A Mobile Website?

A properly built mobile website should be OK, but if it’s a standalone website (one that’s different from your desktop website) it’s important to make sure that it’s set up to provide a good user experience. Google has been actively penalizing bad mobile sites since June 2013. Ideally your website should be responsive, where visitors have access to the same content as on your desktop site, but adaptively sized to the device. This helps visitors have a good experience on whatever device they use.

What If I Already Have A Mobile Website?

A properly built mobile website should be OK, but if it’s a standalone website (one that’s different from your desktop website) it’s important to make sure that it’s set up to provide a good user experience. Google has been actively penalizing bad mobile sites since June 2013. Ideally your website should be responsive, where visitors have access to the same content as on your desktop site, but adaptively sized to the device. This helps visitors have a good experience on whatever device they use.

What Do I Need to Do?

While Mobilegeddon doesn’t mean that your website will disappear from the internet overnight, it does mean that it might be time for a website review and an update to make it relevant for site visitors. It’s time to take a look at your website again, but this time with your mobile user in mind.

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