Deadly Departed: Don’t Let A Rogue Employee Damage Your Online Presence
You know how Linkedin shows a list of people in your network who are “getting noticed”? A good friend of mine, one of the connections listed, died three years ago. He would have appreciated all of the attention.
This got me thinking. One of my clients wrote an article about managing digital assets after death, but what happens when the employee that has access to your website or your social media accounts doesn’t die, but instead quits or goes rogue?
Here are some steps you should take before that becomes an issue:
- Use a company email address to open the account – Make sure that the email address used to establish the account is a company address using the company domain. If you allow the employee to use their personal address like [email protected], it makes it more difficult to prove that your business owns the account and that the employee was working on your behalf.
- Only give them as much access as they need. If its your website, do they really need administrator access when author or editor access is sufficient to update business hours? Same with Facebook, if they are only going to post the occasional picture to your page, they should not need admin access. Remember once they are an admin, they have the power to lock YOU out!
- Have clear policies about what can be said and done online. – If you don’t have a social media policy and guidelines for your company, you need one. Also, remember to revoke access when the employee leaves your firm or there are other significant HR issues. As HMV learned a few years ago, it’s not a good idea to have a company employee live tweeting mass firings.
Your business’ online presence is an important asset. Take the steps to protect it and it will serve your company well for the long term.